Why Mad Will’s

We care about your whole business, not just your product.


When you, your brand and business succeed, we also succeed.  We are committed to providing you with a full array of services, from product conception through distribution, and to support your brand through every step of the process.  By continually expanding our scope of service offerings we help you grow your brand and business!


1. Our customers are family.


We want to see you succeed! Mad Will’s helps you develop your brand and provides you support where appropriate. Our goal is to go the “extra mile” for you, no matter the size of your company.

Customer Relationships

We have a dedicated client relations team and prioritize excellent customer service.

In-House Services

The graphic design department offers design services for your personalized labels and logos, with out-source printing options available for co-packing. In-house label design, FDA label compliance, and printing for private label and co-packing products, help keep costs low for clients.

Supporting Small Businesses

Most competitors in this industry have large minimums, but our co-packing minimum is one batch, which typically yields around 100 cases. Private label minimums are 5 cases of retail glass or 3 cases of food service per order, and in-house label design/printing services are available. 

Two awesome people celebrating an achievement

2. We develop the best quality products.

Mad Will’s Sauces and Spreads

With a combination of culinary arts and food science, we take homemade recipes and transform them into shelf stable formulations that can be used in industrial sized production. From inception to the marketplace, we use the highest quality ingredients sourced from premier farms in our region and world-class food distributors.

The product development team, led by a UC Davis-trained food scientist, meets the highest standards in the food industry. Products can be developed to meet organic, gluten-free, Non-GMO, and Whole Foods Compliant requirements.


3. Local food for local people.


We believe in the values of the "Farm to Fork" Movement, which is why we substantially source ingredients from premier local farms and producers.

Our staff works hard to ensure this company is a place that respects the town we come from and cherishes the unique qualities it has to offer in this industry. Local producers have become cherished co-packing family members that bring us challenges we love to tackle in creating new products for their lines. A love of this community inspires us to keep striving toward creating cleaner products that we are proud to serve our friends and family.

Natalia’s Sweet Potato Tomato Sauce

Natalia’s Sweet Potato Tomato Sauce